Does Your Website Pass the ABC Test?
If you’ve been a faithful follower of the Challenger Brand Marketing Blogs, you are familiar with the 7 Second Rule.
7 seconds to success!
This is the amount of time a website has to immediately communicate to a visitor what the company does, what makes them special and where the value lies for a customer. A tall order when you consider the majority of business websites either say too much – this is my one chance to spit out everything that makes my company great, my products, my service, my no-fault guarantee, my history, my globally sourced free-trade organic ingredients, my highly competitive pricing, my staff, my goodness. Or, websites say nothing at all – here’s my company name and a picture of a family sitting on a park bench drinking lemonade; pretty.
You have seven seconds to tell your brand’s perfect story, use them wisely.