You have to feel sorry for small Data. Big Data is getting all the love. Success is about big cars, big houses and big waistlines, so it’s not surprising that Big Data is all the rage.
Back in simpler times, before small became passé, all those precious family pictures were in a shoebox in the hall closet. They were faded, tattered, and some of the great ones you remembered fondly and swore were in there somewhere, were not. Along came Big Data, and now all those freeze-frame moments from the ebb and flow of life are captured and digitally preserved with multi-megapixel perfection. Every single, immaculate one of them is in there, somewhere.
Big Data kind of snuck up on us, as Edward Snowden pointed out while leaving for an extended vacation in Russia. Just because our voicemails, text messages, emails, photos, videos, shopping habits, medical records, travel patterns – pretty much everything about us - was stored digitally somewhere didn’t automatically imply that someone was accessing it and using it. Just because you found your teenager’s diary doesn’t necessarily mean you’ll open it and read it. That would be wrong.