There are two kinds of people in this world. There are those who will wait in line for 24 hours or more to get one of the first new iPhones, and those who will not. For the record, I am of the “will not” persuasion. I confess that I am not completely immune to the Apple spell; I expect my new pre-ordered iPhone 6 to arrive in the mail sometime in October. I am hoping it won’t be bent during shipping #Bendgate.
While I may not be the first on my block to get a bite of the forbidden iFruit, there was an advantage to being the only sober one at the party. Between checks on my UPS tracking status, I have had some time to reflect on the seductive power dwelling in Cupertino.
Apple’s secret sauce is not based on innovation or technical mojo, but rather in taking ugly ducklings from bygone days and transforming them into fairy tale beauties. They are the undisputed masters at taking things that no one wanted and making us believe that we cannot live without them. If you want to sell ice to Eskimos, these are your guys. It doesn’t take a Genius, however, to see that there is a lot more to Apple Angst than being the “bling leader.”