Five Quick Tips to Quality Challenger Webpage
You’ve got a great website. It’s beautiful. Lots of compelling photos of hip people engaging with your product.
Warm, soothing colors that speaks to your brand’s mission to improve your customers’ lives. Modern, legible fonts that say, “we’re smart, innovative and trustworthy.” So, what’s the problem?
Your bounce rate is lunar and your conversion rate is sub-atomic. A gorgeous, expensive website that glorifies your product, but visitors aren’t responding ?
So what gives?
You’ve got a conversion problem, my friend.
A common Challenger Brand malady that is easily treated and requires minimal recovery time.
Here are five tips to improving your critical conversion rate:
1) Goal Clarity– What do you want your visitor to do? You’ve only got time to ask your prospect to do one thing when they visit your site; what’s it going to be? Watch a video? Schedule a tour? Talk to a representative? Learn more? Fill out a contact form? Pick one and use your most premium real estate, the homepage above the fold, to direct your prospect to that action.