202 posts categorized "Oldcommguy" Feed

I need a TAP for Total Visibility, what do I need to know? (by Derek Burke)

 I need a TAP, what do I need to know?

Deciding which TAP to purchase

Network TAPs (Test Access Points) are the absolute best way to gain access to network traffic, whether that be for network visibility solutions, network monitoring infrastructure, or network security auditing.  It is common at a certain point in an organization’s growth for it to be recognized that mirror ports and SPAN (Switch Port ANalyzer) ports, due to their many limitations, are no longer sufficient to provide traffic to monitoring and or security tools. When it comes time to begin building a TAP infrastructure there are several details to consider. Some are simple and obvious, and others may be subtler and more nuanced. This article is intended to be a primer on the main points to consider when searching for Network TAPs for your environment. The information contained herein applies primarily to Cubro Network Visibility TAPs as these are the products I have the most first-hand knowledge of.

Media Type and Connector Type

The first consideration for which TAP is best suited to environment is a fairly obvious one: Which media type do you intend to tap? Really, this is the difference between an electrical connection or a fiberoptic connection. On the electrical side we generally are talking about UTP (or perhaps STP cabling; it makes no difference for our purposes), although the use of DAC (Direct Attach Cabling) is relatively common as well. Fiberoptic cabling can be broken down into Single-Mode and Multi-Mode fiber and Multi-Mode fiber presents two possible core diameters to choose from.

Each of these media types will in turn necessitate a connector type on the TAP as well; fiber, again, having the most options. First let’s address electrical connections and specifically UTP as it is the most common electrical media that a TAP will be used with. The category of UTP cabling doesn’t really impact the decision of which TAP we will choose but would, of course, impact supported speeds and cable length. The speed of the link is a differentiating factor though.  Although it is not terribly common to encounter 10/100 links anymore it is important to point out that it is possible to have a completely passive electrical TAP (that requires power only for the monitor ports) at this speed. If you have 10/100 links in your environment the questions are whether it is more important to have a passive TAP that will not support 1G speeds or whether the option of upgrading the links without needing to replace the TAPs takes precedence.

10/100/1000 links are quite straightforward; you only have one choice. It is not possible to build a completely passive TAP for gigabit Ethernet over UTP; until now the industry approach has been to use relays to provide a fail-safe solution. This approach has not been problem-free though and instances where a link does not come back up or renegotiating a link after a failure takes an excessively long time are not rare. When I said you only had one choice earlier that is only partially true; in response to the number of issues with relay-based TAPs Cubro has designed a new type of 10/100/1000 TAP to drastically reduce these issues; adding a new, more reliable option to the mix.  

Fiber TAPs

A positive aspect of optical TAPs is that they are, with few exceptions, completely passive and fail-safe. Short of physical damage there is almost nothing that can cause a perfectly functioning optical TAP to bring down a live network link. A second positive aspect of optical TAPs is that they operate independently of link speed. Some vendors will test TAPs to certain speed standards and sort them into different SKUs, depending on their relative performance (Cubro does not take this approach; see “Quality” below), but nothing inherently limits an optical TAP to a certain speed apart from manufacturing tolerances.

As stated above, there are more options for fiber TAPs and more factors to account for when selecting the most appropriate one. The first, and most easily answered, is whether the link is Single-Mode or Multi-Mode. With respect to Multi-Mode fiber it is important to know whether the fiber has a core diameter of 62.5µ or 50µ. Multi-Mode TAPs are available with core diameters in both sizes and you will want to pair the TAP to the core size of the fiber in the link to avoid unpredictable light loss at the fiber couplers. 50µ is far more common these days than 62.5µ which was only used with OM1 fiber installs. OM1 fiber was the predominant fiber of the 80s and 90s however, so it can’t be said to be uncommon itself. A blue or lime green cable jacket is a dead giveaway of 50µ fiber but a word of caution: both OM1 and OM2 use an orange jacket while the former is 62.5µ and the latter is 50µ; be sure to check the cable markings carefully.

The second question, also easily answered, is the connector type needed. LC and MTP/MPO are by far the most common fiber connections these days and are, accordingly, the options that most TAP vendors focus on. When selecting the connector type there are instances where you can achieve very high port density with minimal rack space by employing MTP/MPO TAPs, along with patch panels and breakout cables, to TAP several LC links. Consider the following: Cubro’s Optoslim form factor for optical TAPs employs a 1/3RU chassis which allows three units to be mounted in a 1RU space. This allows us to fit an industry-leading number of ports into a 1RU space while maintaining both customizability and very durable construction. The Optoslim TAPs are available with LC connectors supporting up to 8 links offering a potential of 24 LC links in a 1RU space.  By contrast, an Optoslim TAP with MTP/MPO connectors can support up to 4 links of MTP cabling; up to 12 in a 1RU space.  An MTP link supports four independent full-duplex fiber connections. By employing patch panels to wire our LC patch cables into the MTP TAPs we can support an incredible 48 links in a 1RU space, doubling the efficiency of our rack space!

The third consideration is which split ratio to choose and to do this effectively requires understanding and knowing the light budget(s) of your optical links. This is unquestionably the most complex aspect of selecting an optical TAP, but it doesn’t have to be daunting. The split ratio of a TAP denotes how much of the light of an optical link will be taken away from the live link and redirected to the monitor ports of the TAP. When we are talking about a 50/50 split ratio TAP, half of the light that exists on the link will be split off and sent to the monitor ports and, therefore, only half remains to be sent to the receiver on the live link. In an 80/20 split, only 20 percent of the light is sent to the monitor ports and, you guessed it, 80 percent remains en route to the receiver.

To determine how, exactly, this impacts the link we wish to tap we first must determine the light budget of the link. Each transceiver has a launch power (sending power) and a receive sensitivity. For a given pair of transceivers on a link the difference between the launch power of the sender and the sensitivity of the receiver gives us the acceptable maximum power loss between the two transceivers that will still allow for a properly functioning link. The type of fiber used and the wavelength in use, in conjunction with the length of cable, the number of couplers, and the number of splices will all add up to some amount of power loss that we will need to deduct from the light budget between the two transceivers. Whatever figure remains is the allowable budget that we have for inserting a TAP into the link.

Corning has an excellent online light budget calculator than can be found here: http://www.corning.com/worldwide/en/products/communication-networks/resources/system-design-calculators/link-loss-budget-calculator.html

There are generally accepted values for TAPs and split ratios that provide a good starting place to determine which TAP is acceptable for a given budget. A 50/50 TAP is usually expected to have about 4.5dB of loss at the live link and at the monitor ports. When this value is deducted from our remaining light budget we can determine whether A) we do not exceed the maximum allowable loss that would prevent the live link from functioning and B) if we will have enough power at the monitor ports for some given length of cable and the transceiver receiving the monitor traffic. All Cubro TAPs are extensively tested before leaving the factory, included a detailed measurement of insertion loss for every port. These values are included on a print out with their respective TAP, so you will know the exact insertion loss of each port on the device.

That is hardly an exhaustive overview of calculating a light budget but conveys the general idea. Failure to appropriately take your light budget into consideration can make a perfectly constructed TAP appear to be faulty and lead to a frustrating and time-consuming troubleshooting process.

Converter TAPs

Converter TAPs are TAPs where the monitor ports are replaced with SFP or SFP+ cages and are available in both optical and electrical connections on the live link. These are useful when it is necessary to output the traffic from a fiber link to a device or tool that only has copper inputs or vice-versa. These TAPs require power for the SFP monitor ports in all cases (e.g. while an optical converter TAP will be passive at the live link side power will be needed for the monitor ports to be active) otherwise they function the same way as the other aforementioned TAPs.

Aggregation TAPs

Aggregation TAPs are useful when you simply want to aggregate several live links together and output them to a single device or tool but don’t require the extra port density or filtering capabilities of a device like a Network Packet Broker. Aggregation TAPs are typically electrical TAPs. In the case of Cubro’s Aggregation TAPs they also function as a converter TAP for copper-based links and, in the event of a failure, will fail-open to preserve the live link.

Quality

One of the last but certainly not least important aspects of selecting the right TAP is not a matter of standards or specifications but rather of precision manufacturing and quality of the product. For a TAP to function optimally and have a long life span it needs to be constructed of the highest quality materials and rigorously tested before it ever reaches the customer.

At Cubro Network Visibility every TAP is built with exacting attention to detail and every single unit is inspected and tested upon completion. Each link of our fiber TAPs is examined and photographed using a precision microscope to ensure that no defects or contaminants are left on the fiber connector; this is critical for performance at higher bandwidths such as 100 Gbps. Speaking of bandwidth, every link of the optical TAP is also tested to handle speeds from 10 Mbps up to 100 Gbps.  Currently, we are working on building a 400 Gbps testing solution as well. Plus as protection from any spy code all code is verified by advance a secret hash comparison!

This level of precision and quality assurance is at the heart of Cubro Network Visibility because building the best products we possibly can leads to high customer satisfaction and reliable network visibility products.

DerakAuthor - Derek Burke is the senior sales engineer for Cubro’s North American operations.  Derek began his career working in the technology sector with small to medium business clients.  Tasks involved everything from pulling and testing cable, on-site support, equipment installs and configuration as well as managing hosted email and VoIP services.  This eventually paved the way to the opportunity to work for Cubro and dive head-first into the Network Visibility space.  Working for Cubro provides an environment that continually provides challenges and opportunities to develop new skills, knowledge, and problem-solving strategies.  While there are truly unlimited facets to the technology space that intrigue Derek he is primarily focused on studying Network Automation, Network Security and Application Security and believes Network Visibility, as well as understanding how networks function, are critical aspects to each of these disciplines.

Derek Burke is Cubro's North America Senior Sales Engineer   dburke@cubro.com
Visit us at  www.cubro.com


How to create a perfect WiFi network with just one tool! (by The NetSpot Team)

How to create a perfect WiFi network with just one tool!

or

Do you know your WiFi / RF coverage?  Better!!

Internet access has become as necessary to business as plumbing and electricity. Think about going to a restaurant and finding the lights out when you get there. Odds are you’re not even going to go inside. Or heading back to use the bathroom and discovering there’s no running water. Most people would get up and leave.

These days, WiFi coverage is just as critical to the business. I’ve seen people enter a coffee shop, discover that they can’t connect their devices into the WiFi, and just leave. Malls have free WiFi for their patrons as they shop about. Bookstores, conference centers, and businesses of any type use WiFi to connect their tablets to the purchase order systems, people in the conference room need to connect their laptops, and if you’re hosting a sales call you won’t want to stutter because the computer you’re using has a weak connection to the WiFi router.

This is why to find the problems with a WiFi network, NetSpot is essential for WiFi surveying, analysis, and troubleshooting. Most of the time when a device won’t connect to WiFi, people chalk it up to a problem in the WiFi router, or in the antennae of the device itself. But usually they don’t know - they throw up their hands and go “Well, it’s just how it is.”

Saying “That’s just how it is” loses customers, which loses revenue, and can lose the business.  

Want a Free Copy of NetSpot - Click Here !

Gathering The Essential Data

 

Continue reading "How to create a perfect WiFi network with just one tool! (by The NetSpot Team)" »


Four Things to Consider Before You Move Everything to the Cloud (by Keith Bromley)

Four Things to Consider Before You Move Everything to the Cloud

Organizations everywhere are moving pieces, if not all, of their workloads to public clouds. This is understandable as there are some clear benefits to this strategy. At the same, a public cloud instance does not work the same way as a physical on-premises network does. This means that when you make your move to the cloud, you need to understand that it is not simply a “lift and shift” endeavor. Making this assumption could make you very sorry. A new whitepaper (Top Four Considerations When Migrating to Public Cloud) provides an in-depth illustration why.

Instead of hoping your cloud migration works, a solid approach would be to ask yourself the following four questions before you create this new architecture:

  • What is the extent and timeframe of your migration strategy?
  • How will you handle the decrease in network visibility as you move to the cloud?
  • Will you need to deploy inline security and monitoring tools?
  • How do you plan to accurately gauge network performance?

These items present serious challenges for businesses considering cloud deployments. However, there are viable solutions and processes that mitigate these considerations to help make cloud migration as beneficial as possible. Let’s explore the four questions further.

 

Continue reading "Four Things to Consider Before You Move Everything to the Cloud (by Keith Bromley)" »


How To Develop An Effective Digital Advertising Strategy for Technology companies! (by John Gumas)

How To Develop An Effective Digital Advertising Strategy for Technology companies!

From an outside perspective, devising a digital marketing strategy seems so easy. Launch a website, create a few social media accounts and watch the cash roll in… right? Unfortunately, it’s not quite that easy. Success in digital marketing means managing multiple parts of a comprehensive strategy to reach the right consumer at precisely the right time.

Such a concept can seem highly intimidating, but it doesn’t have to be. Here are some tips you can implement right now to turn your digital advertising strategy into a cohesive and effective machine.

  1. Identify Your Goals. Every company wants to make a lot of money, and that’s clearly the goal of any ad campaign. But it never hurts to take a little time to consider who you’re marketing to and what message you want to send to those individuals. It seems simple, but many companies fail to do this and find themselves wondering why they’re not meeting their projections.

Also, remember that the ultimate goal of digital marketing is to drive traffic to your website, where people can make purchases or convert in other ways like signing up for a newsletter, requesting a demo or getting driving directions. Likes and shares on social media aren’t indicators of marketing success. Getting the customer to click and take a preferred action is where you really want to focus.

  1. Pick Your Platforms. When you know who you’re marketing to, your digital advertising strategy starts to come into focus. If you’re targeting senior citizens, you’re not going to reach them on Snapchat. However, you’ll probably find that email and Facebook campaigns are very beneficial. It’s not about what’s easiest for you; it’s about choosing the areas of the Internet where your audience is likely to reside.
  1. Identify Common Paths to Purchase. Digital marketing has many layers, so it’s foolish to consider only one or two aspects as you devise your strategy. Instead of looking at marketing from your perspective, look to your audience for direction. Plot consumer activity across all of your company’s touch points and take note of any patterns you discover. Do people find your site through a Google searchor through social media? How many emails do you have to send before recipients click through? Start connecting these dots and you’ll not only have a better understanding of your customer base, but you’ll be able to market in a way that nudges customers down this path to purchase.
  1. Track and Test. Perhaps the best part of digital marketing is the ability to track virtually everything that happens from a marketing standpoint. Use this to your advantage. Keep track of every data point that relates to your marketing. While you might not need to look at every single number at first, you never know when you might need something. In fact, too much data can be overwhelming, so keep your data analysis simple at first and incorporate additional factors as you go.

Testing is another great ingredient for a successful digital marketing strategy. Come up with multiple email subject lines and try them out on various segments of your audience. Execute a variety of lead nurturing strategies on different groups. This will help you drill down into what your audience wants, which makes it much easier to give them exactly what they’re looking for.

All marketing strategies are works in progress, and it might take a little bit of practice for you to stumble upon your most effective digital advertising strategy. But keep at it, and you’ll soon find that improving your marketing is easier than it might seem. For assistance in enhancing your digital marketing strategy, drop us a line today.

John GumasAuthor- This article was written by John and Team - John Gumas is the Founder and President of Gumas Advertising, a San Francisco based full service branding, advertising and interactive marketing agency that specializes in Challenger Brand Marketing. John is considered one of the country’s foremost authorities on Challenger Brand Marketing and is the author of the popular book on the subject entitled “Marketing Smart.” Check out John’s book at www.marketingsmartbook.com/

*Editor's Note - The Oldcommguy - John is an awesome friend and a very seasoned professional marketing expert. I have had the pleasure of working with John and Team and if you need Branding and/or Marketing assistance the Gumas Team is the Very Best Team and I highly recommend them!

Read some more of John's Articles on Challenger Brands! - 

Name-your-start-up-company-tool-by-john-gumas

Does-your-website-pass-the-abc-test-by-john-gumas

Your-three-marketing-target-audiences-by-john-gumas

How-to-build-a-successful-marketing-program-if-you-are-a-challenger-brand-by-john-gumas


Your Website - Effective Link Building Strategies for 2018 (by Rana Tarakji)

Your Website - Effective Link Building Strategies for 2018

Link building is one of the most widely used off-site SEO strategy. Basically, it makes use of links that direct people to your website to gain authority and rank higher in search engine result pages.

Although algorithms of search engine platforms can be quite unpredictable, the use of link building remains effectively relevant as it makes use of the main pathways that search engine spiders crawl on – links.

There are many link building techniques used by website owners and digital marketing companies that provide SEO services, here are a few that are still effective this 2018:

  • Reaching out. Learning about where your brand or your company is mentioned online, as well as contacting the people who have done so or may possibly do so, is a seemingly tedious task, but it comes with benefits. Aside from being able to check if there are backlinks to your website, upon mention of your company or product’s brand, you also get the chance to verify if the links are accurate, up-to-date, and correctly in place. Also, this gives your company a chance to interact with blog managers or people in your industry that discuss topics related to your niche. Most importantly, this helps you assert your authority in the field not only through increased links but also with your proactive interaction.
  • Socializing and increasing visibility online. Connections through social media platforms continue to widen as more people become savvy with their online presence. Responding to this boom in online activity is a logical way to establish relevance by creating visually-appealing (i.e. infographics) and engaging content. Nothing tells search engine bots that your site and content are relevant enough than by making sure your reach translates to numerous links of online shares.
  • Creating valuable content. Users search online to gather information and prefer those that come from credible sources. The same is the rationale behind ranking websites – to point people to the direction of trustworthy With content that contains original and reliable data acquired through comprehensive research, gaining backlinks to your site will be effortless because users will always link back and associate themselves high quality content.

Region CaptureAuthor : Rana Tarakji is an entrepreneur and a contributing writer at One SEO, a digital marketing agency, who lives in Beirut, Lebanon. Rana Tarakji is passionate about digital marketing, startups, helping entrepreneurs grow, and empowering them to live their dreams. She has worked as a marketer, a technology co-founder and business developer, and a writer.