Editor Note - This is a weekly hangcast (podcast using Google Plus Hangout) organized by Man'ority Report.
"Fixed Cost is Evil." That in a nutshell is what can be learned after years of starting and running small business, Success of any business is measured by sustainable profit which is the difference between revenue and cost. Upfront and recurring cost that is independent of sales might be a good investment, but it is also the anchor tied around your neck as you struggle to build your product and your business process. In the past, information technology was a fixed cost. Fifteen years ago, we often had to invest $6K to $10K for each engineer to give them the necessary tools even before they start work. Today, with Google tools (Gmail, Docs, Chromebooks, etc.), you have the freedom to start at zero and pay as your grow.