Customer Profile - TV Tokyo Broadband Entertainment, Inc. based in Tokyo, Japan is a joint venture of TV Tokyo Corporation, a TV station and Nikkei, NTT and Sharp. They distribute large volumes of downloadable TV content over the Internet through many different web sites to both broadband PC and mobile users.
Vendor Profile - AuriQ Systems is a leading provider of Web Analytics and Network Performance Management solutions. Founded in 1996, AuriQ's goal is to help their customers gain visibility into the key performance indicators critical to the success of their web business. Their products help enterprises, data centers, and e-businesses succeed by increasing revenue and reducing operation costs. More than 200 global enterprises including Time Warner Cable, Epson, Disney, Honda, Terra-Lycos, NTT, KDDI, and Fuji-Film have chosen AuriQ solutions to power their business.
Challenge
Within the Japanese market, there has been a significant increase in the amount of mobile web access over a short period of time. In this environment, the convergence of TV-broadcasting and Mobile Web Access has become an important component to many content distributors. One of the unique features of mobile web access is that it is strongly related to real-world events such as TV broadcasts. When a TV program is broadcast, mobile web access to related sites jump instantaneously.
TV Tokyo Broadband Entertainment, Inc. owns and distributes large volumes of popular online TV content. On a daily basis, they update their content to coincide with recent broadcasts. Lately, they’ve seen that their mobile user access increases significantly when a related TV program has been broadcast. In one instance they saw an increase of 70 times their normal traffic volume within a few minutes. Needless to say, this places a huge burden on their system resources leading to decreased response times from their sites.
This combination of needing to change daily their popular content and the rapid increase of mobile user access has made system operations an expensive and time consuming endeavor. In addition, there are 3 major mobile carriers in Japan, each having different web access protocols, with many different phone devices with different features.
The challenge facing the operations team was to optimize the system to reduce their operation costs while increasing their service level. Also, they must assure that content is formatted correctly for all carriers and devices equally. This was no small feat, and they had no viable solution in place that could help facilitate these requirements.
Solution
In 2006 TV Tokyo Broadband Entertainment, Inc. began using AuriQ Systems’ real time analytics solution, RTmetrics. RTmetrics allowed them to monitor the dynamic change of traffic with no impact to their system performance. They now had access to real-time and detailed information about their traffic which is critical in order for them to optimize the system at each occasion appropriately.
Results
With RTmetrics they have gained total visibility of their system operations in real-time. Immediately they were able to
1) Optimize their content per different mobile carrier and reduce daily operation costs
2) Reduce new application development costs and time to develop
3) Reduce the time to bring new content up to the system and improve their service level
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