LMTV LIVE | Event on How To Diffuse The IT Blame Game (with Keith Bromley and Steve Peerbolte)

 

 

LIVE EVENT START TIME : 9:30 AM PST, Wednesday, June 27th, 2018

6a00e008d95770883401b8d2e041f0970c-800wiThis week we will be talking with Keith Bromley (from Keysight Technologies, formerly Ixia) and Steve Peerbolte (of Corvil) about how you can help break down silos and reduce the blame game that are common for most IT departments. 

For instance, how well do your IT departments communicate with each other?  

Enterprises typically contain four or more IT sub-departments (Security, Network Operations, Virtual DC, Capacity Planning, Service Desk, Compliance, etc.) and it’s quite common for them to be at odds with each other, even in good times. For instance, there’s often contention over capital budgets, sharing resources, and headcount. But let’s be generous. Let’s say that in normal operations things are usually good between departments. What happens if there’s a breach though, even a minor one? Then things can change quickly. Especially if there are problems with acquiring accurate monitoring data for security and troubleshooting areas. Finger pointing can quickly result. 

So, what can you do? One answer is to create complete network visibility (at a moment’s notice) for network security and network monitoring/troubleshooting activities. Join us on this podcast to learn how.

Some key thoughts we will discuss during the event:

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Network Visibility - The Rise of the Aggregation Layer (by Greg Zemlin)

Network Visibility - The Rise of the Aggregation Layer

Sole reliance on SPAN ports for network visibility and monitoring has been on the decline for years. IT teams realize the inherent limitations of SPAN ports and have shifted in favor of the traditional 3-tiered approach to network visibility.

Tier 1: Physical Layer TAPs Network Test Access Points (TAPs) are hardware tools that allow you to access and duplicate network traffic. TAPs supply full line rate traffic and are never oversubscribed or rate limited. The egress traffic from the TAPs is then sent to NPBs.

Tier 2: Network Packet Brokers Network Packet Brokers (NPBs) are responsible for efficiently funneling data from network TAPs and SPAN ports to each tool. NPB’s were originally designed to replicate traffic for multiple tools while reducing the volume of traffic to each tool, ensuring each tool operates as efficiently as possible. This is typically done through a combination of aggregation, replication and L2-L4 filtering. The groomed, tool specific traffic is sent out for processing.

Aggregating Traffic

Tier 3: Tools Tools are responsible for processing and characterizing traffic of interest. Common tools are built for application performance monitoring, security, and data forensics.

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Wireshark Quick Tip - Opening Two Traces At Once on Mac OS (by Chris Greer)

Hey packet people!

If you are a Mac user and you need to do a side-by-side analysis of two trace files using Wireshark, this video will show you how. I got this tip from Mr. Gerald Combs himself. Thanks Gerald! 

Just wanted to post this in time for Sharkfest next week. You know, so you can follow along with the instructor while comparing a trace from your environment.

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LMTV LIVE | Introducing Cubro the Network Visibility Company

 
 

Cubro_170x200Who is Cubro and WHY should every Network Technologist want to know?

Todays complex network technologists find it challenging and overwhelming to manage their networks in the effort to minimize issues, Legal and Technical, so one must have Total Visibility to be able to recognize performance issues, aberrant behavior, data leaks plus being able to prove that they are protecting their network and data!. Today’s data requirements for  carriers, data centers, defense organizations and enterprises is that they MUST be able to see all their data and applications in real time in order to secure and manage their growing networks and traffic demands while improving productivity and keeping watch for attacks and leaks.

The key to this success is Total Network Visibility with Line Rate, Real Time network segment with focus view capabilities.

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Create marketing materials that make an impact! (by John Gumas)

CREATE MARKETING MATERIALS THAT MAKE AN IMPACT

If you are a new or Challenger Brand your branding and marketing material must be focused to make a real impact on your potential customer base. On impact your material can either get through and make a positive impact or bounce off and make a negative event.

Having boring or not focused (Not on Point) marketing materials is a great way to not get noticed or noticed negatively.

Of course, that’s exactly what you don’t want. In order to grow your business, you need to make sure you’re doing everything you can to grab the attention of your customers. From informational flyers to social media graphics, it’s important to create marketing materials that make an impact.

Positive impact points to consider below:

Here’s how to get started.

  • Develop Your Message. Your marketing materials should be focused on how you can help your customers and make their life easier. Tailor your product or service to how it can solve a problem, and get to the point quickly. Plus, don’t forget to explain who you are and why they should buy from you over your competitors.
  • Know Your Audience. How can you create effective marketing materials if you don’t know who will be seeing them? A big part of marketing is understanding people. Get to know the ins and outs of your customer base, including what they might be feeling when consuming one of your ads. By appealing to the desires of your customer, you’ll have a much easier time communicating your message.
  • Tell a Story. The secret to capturing the attention of your audience is to tell a story. Storytelling is an essence, not a type of writing. Find a way to hook your audience and tell them something they don’t know. A good place to start is to be relatable and show vulnerability. Did your company start from nothing? Share this with your audience. When executed properly, a heartfelt story can be extremely effective.
  • Think Outside the Box. It’s all too easy to fall into the habit of following trends. Sometimes, though, the best action to take is the one that nobody else has considered. For instance, in this world of digital advertising and instant communication, nothing stands out like a physical catalog or a direct mail letter. Your research should give you a pretty good idea of what will work with your audience. Use this knowledge to your advantage. Be creative, and have fun!

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